Magnovo marketing plan” should include these next components
1.) Finding All of the Painting Clients You Can Handle. If you know how to do this you have it made and you can make as much cash as you want. Whether a small, 1 to 2-man painting surgery or a painting business which has a massive painting crew, you can make it happen once you understand how to find clients.
2.) Understanding how To Estimate Paint Jobs - for maximum profits, this is actually the next power stroke which should be in a painters advertising strategy. When you know how to get as near the”threshold of pain” because you can get, (the maximum you can charge somebody before price resistance kicks in) whether commercial or residential, you can MAX your profits.
3.) Customer Retention - just how much is a painting client worth to you? When you know that, you may really do whatever is necessary to hang on to them. Finding new customers is not necessarily as easy as painting for the present ones. If they run out of things to paint over time, how many”referrals” can they provide you?
4.) Go the Extra Mile - always do a great job and even do a bit more to please your customers. This makes you more repeat business and has them talking about your painting service. And”word-of-mouth” advertising also kicks in, which is the ideal type of marketing there is!
5.) Thank You Cards - sending out thank you cards once each job done”reveals professionalism” and generates more business for us home painters. Plus they see your contact info again and will put it on file for future use.
6.) Customer Rewards - reward your faithful painting clients who give you lots of repeat business and especially those who refer you to others. Surprise them with a gift card to get their favorite restaurant maybe.
7.) A Painting Business Newsletter - these are considered the best method to remain connected to your clients. E-mail newsletters would be the easiest to send out. Physical email newsletters get better answer than digital ones. Utilizing both in tandem is a winner. The concept is to”stay connected” and never allow a client lose your contact information. That may mean losing out on a $10,000 project maybe or even MORE!
8.) Word-of-mouth - again, this is by far the best type of advertising. This is the number one thing a painting business owner should incorporate in their painters advertising plan. It’s like using a small private army of affiliates promoting your goods for you